Product case: you are a product analyst in car sharing. How do you evaluate the business and what is needed for growth? What metrics should be monitored?

To evaluate a car-sharing business and find growth opportunities, it is important to analyze key metrics and factors affecting demand and supply.

Main metrics:

• Active users (DAU/MAU): how many users regularly use the service.
• Number of trips: total rentals over a period.
• Average trip duration and distance: helps understand user behavior.
• Fleet utilization: percentage of time vehicles are occupied.
• Average revenue per trip and per user: to assess profitability.
• Retention rate: how many users return.
• Customer acquisition cost (CAC) and lifetime value (LTV): to evaluate marketing effectiveness.
• Downtime and technical issues: affect service quality.

What is needed for growth:

• Increasing active users through marketing and UX improvements.
• Optimizing fleet and coverage geography to reduce downtime.
• Implementing loyalty programs to increase retention.
• Analyzing feedback and addressing pain points.

Thus, by analyzing these metrics and factors, decisions can be made to scale and improve business efficiency.