What are STM (own trademarks)?

STM (own brands) are products manufactured and sold under a retailer's or company's brand, rather than the manufacturer's brand. For example, a supermarket may sell products under its own label, which are produced by third-party factories. This allows controlling the quality, price, and uniqueness of the product, as well as increasing customer loyalty. In system analysis, it is important to consider the specifics of working with such products, for example, in accounting, logistics, and marketing.