Choose the top 3 areas in e-commerce where you would like to work, or conversely — with which you would prefer not to interact?

In e-commerce, I am particularly interested in the following areas:

1. Electronic commerce (e-commerce) — working with platforms where products are sold directly to consumers. This is a dynamic field with a large volume of data and interesting tasks related to optimizing the user experience.

2. Fintech and payment systems — integrating payments, transaction security, working with various payment methods and currencies.

3. Marketplaces and aggregators — managing a large number of sellers and buyers, logistics, ratings, and reviews.

I consider less attractive areas to be those related to:

• Selling goods or services associated with harmful habits (e.g., tobacco, alcohol) due to ethical considerations.
• Complex legal restrictions and high regulation, if they significantly hinder innovation and flexibility.

The choice of areas depends on personal interests and values, as well as opportunities for professional growth.