How to monitor competitors?

Monitoring competitors includes several approaches:

• Analysis of public information: studying competitors' websites, press releases, reports, social media.
• Use of specialized services: for example, SimilarWeb for traffic assessment, App Annie for mobile apps, SEMrush for SEO and advertising.
• Tracking reviews and mentions: monitoring user reviews on platforms and social networks.
• Collecting feedback from clients: to understand what they value or criticize about competitors.
• Regular SWOT analyses: to systematize competitors' strengths and weaknesses.

It is important to organize data and use it to adjust your own product strategy.