How to determine the core value of a product?

The core value of a product is its main value proposition, what makes the product unique and important for users. To determine the core value, you need to understand what key problem the product solves for the target audience and what benefits it provides.

Main steps:

1. Study the target audience and their needs.
2. Identify what tasks the user solves with the product.
3. Highlight the unique advantages of the product compared to competitors.
4. Formulate the main promise of the product that reflects its key value.

For example, for a messenger, the core value could be "fast and reliable real-time communication." For a delivery service — "convenience and speed of receiving goods at home."

A clear understanding of the core value helps focus product development and marketing on what is truly important for users.