What is a reactivation campaign?

Reactivation campaign — is a marketing campaign aimed at bringing inactive users or clients back to actively use a product or service. The goal is to 'reactivate' those who have stopped using the app, service, or making purchases.

Such campaigns may include:

• Personalized emails with reminders or special offers.
• Push notifications with promotions or new features.
• Retargeting in advertising.

Example: if a user hasn't logged into the app for over a month, they might receive an email with a discount offer or new features to interest and bring them back.

This is an important growth tool, as retaining and re-engaging existing users is often cheaper and more effective than attracting new ones.