What is a growth team and why is it needed?

The growth team is a specialized team within a company that focuses on increasing key product metrics such as the number of users, retention, engagement, and revenue.

Why a growth team is needed:

• To quickly test hypotheses and find effective ways to increase the user base.
• To use data and analytics for decision-making and product optimization.
• To work cross-functionally: marketing, product, analytics, development.

The growth team helps the company grow systematically and efficiently by using an experimental approach and continuous improvement of the product and processes.