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Tell me more about the metrics you work with.
sobes.tech AI
Answer from AI
In working with the product, I use different metrics depending on the goals:
- Engagement metrics: DAU/MAU (daily/monthly active users), session duration, viewing depth.
- Conversion metrics: percentage of users who performed a target action (purchase, registration).
- Retention metrics: retention rates on the 1st, 7th, 30th days.
- Product performance metrics: load time, errors, stability.
- Growth metrics: number of new users, churn rate.
For example, for a mobile app, it is important to track DAU to understand activity, and retention rate to assess loyalty. For e-commerce — conversion and average check.
I use analytics tools (Google Analytics, Mixpanel, Amplitude) for data collection and visualization, which helps in making informed decisions for product development.