What is the difference between product vision and company mission?

Product vision is a long-term goal and an image of what the product should become in the future. It describes the value the product will bring to users and how it will change the market.

Company mission is a broader and more fundamental statement reflecting the primary purpose of the company's existence, its values, and its role in society.

Example:

• Company mission: "Create innovative technologies that improve people's lives."
• Product vision: "Become the most convenient and reliable personal finance management app accessible to everyone."

Thus, the mission sets the overall direction of the company's activities, and the product vision specifies the goals for a particular product within this mission.