What is GDPR and how does it affect analytics?

GDPR (General Data Protection Regulation) is a regulation of the European Union aimed at protecting the personal data of EU citizens. It establishes strict rules for the collection, storage, and processing of personal information.

In analytics, GDPR impacts in the following ways:

• Requires explicit user consent for data collection and processing.
• Obliges anonymizing or minimizing collected data to avoid storing unnecessary information.
• Grants users the right to access, rectify, and delete their data.
• Introduces accountability for data leaks and misuse.

For analysts, this means revising data collection methods, using tools that support privacy, and transparently informing users about the purposes of data processing.