What is a power user?

Power user — is a user of a product or system who possesses advanced knowledge and skills, allowing them to use the product as effectively and deeply as possible. Such users often utilize extended features, customize the product to their needs, and can influence the development of the product through feedback. In the context of retention, power users are important because they are usually more loyal and active, contribute to the spread of the product, and help identify new opportunities for improvement.