Чем growth отличается от маркетинга?

Growth and marketing are related but different approaches to product and business development.

• Marketing is a set of activities aimed at promoting the product, creating demand, and communicating with the audience. It includes advertising, PR, branding, and market research.

• Growth (growth) is a more focused discipline aimed at rapid growth, concentrating on systematic experimentation and optimization of all stages of the funnel: acquisition, activation, retention, and monetization.

Example: marketing may launch an advertising campaign to attract traffic, while the growth team analyzes user behavior, conducts A/B tests, and improves the product to increase conversion and retention.

Thus, growth is a data-driven approach based on continuous experiments to scale the business, while marketing is a broader field that includes strategy and communication.