What is churn rate and how to reduce it?

Churn rate is a metric of user or customer attrition over a specific period. It shows what percentage of users have stopped using the product.

To reduce churn rate, you can:

• Improve the quality of the product and user experience.
• Implement loyalty programs and personalized offers.
• Analyze reasons for user departure through surveys and analytics.
• Respond quickly to problems and feedback.
• Provide effective support and communication with users.

For example, if a mobile app has a high churn rate after the first week of use, it is worth improving onboarding and making the initial steps more understandable and useful.