What types of retention are there (rolling, classic, range)?
sobes.tech AI
Answer from AI
In analytics and product work, retention is a metric that shows how many users return to the product after a certain period following their first interaction. There are different types of retention calculation:
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Classic retention — the traditional approach, where the percentage of users who return on a specific day or period after registration is calculated (for example, 7-day retention — how many of those who registered on day 0 returned on day 7).
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Rolling retention — a moving retention that shows how many users returned at any point after a certain day. For example, 7-day rolling retention — the percentage of users who returned at least once after day 7.
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Range retention — retention over a time range, for example, how many users returned between days 7 and 14 after registration.
Each type provides a different perspective on user behavior and helps in making decisions to improve the product.