What is feature adoption and how to measure it?

Feature adoption is an indicator of how actively users start using a new product feature after its release. It reflects the success of implementation and the demand for this feature.

Feature adoption can be measured in several ways:

• Percentage of users who used the feature: the ratio of users who have used the feature at least once to the total number of users.
• Frequency of feature use: how many times on average a user accesses the feature over a certain period.
• Retention for the feature: how many users continue to use the feature after some time since the first use.

For example, if you have 1000 active users and 300 of them used the new feature at least once, then the feature adoption rate is 30%.

It is also important to analyze the reasons for low or high adoption to improve the product and communication with users.