How to build a product strategy for the next 3 years?

To build a product strategy for the next 3 years, it is important to:

1. Market analysis and trends — study current and forecasted trends, competitors, and user needs.
2. Defining the product vision — formulate what value the product should bring in 3 years.
3. Setting objectives and key results (OKRs) — break down the vision into specific measurable goals.
4. Roadmap — plan major stages and initiatives, considering priorities and resources.
5. Flexibility and adaptation — regularly review the strategy and make adjustments in response to market changes.

Example:

- Year 1: Strengthening basic functionality and growing the user base.
- Year 2: Implementing new technologies and expanding into new segments.
- Year 3: Market leadership and international scaling.

It is important to involve the team and stakeholders so that the strategy is clear and supported by everyone.