DAU dropped by 20%. What is your action plan?

A 20% drop in DAU (Daily Active Users) is a serious signal that requires quick and systematic analysis. The action plan could be as follows:

1. Data collection and analysis:

   • Check the correctness of metric collection (are there any errors in analytics).
   • Determine when the decline started and how stable it is.
   • Analyze user segments (geography, devices, acquisition channels).

2. Identifying causes:

   • Check for changes in the product (releases, bugs, UI/UX changes).
   • Assess external factors (competitors, seasonality, marketing campaigns).
   • Gather user feedback (surveys, reviews).

3. Developing hypotheses and testing:

   • Formulate hypotheses on why users stopped visiting.
   • Launch A/B tests or pilot fixes.

4. Implementing solutions:

   • Fix identified issues.
   • Strengthen communication with users (notifications, promotions).

5. Monitoring:

   • Track DAU dynamics after changes.
   • Respond quickly to new changes.

This approach will not only help understand the reasons for the decline but also quickly restore user activity.