What is positioning and how to build it?

Positioning is the process of defining a unique place for a product or brand in the minds of the target audience relative to competitors. The goal is to ensure that the product is perceived exactly as intended, stands out, and is understandable to customers.

How to build positioning:

1. Study the target audience: understand their needs, pains, and values.
2. Analyze competitors: what positions they occupy, what are their strengths and weaknesses.
3. Define a unique selling proposition (USP) — what sets your product apart.
4. Formulate a key message that reflects the value and uniqueness of the product.
5. Test the positioning on the target audience and adjust if necessary.

Example: if you have an expense tracking app, positioning could be "The simplest and fastest app for personal finance control for busy people".