How to analyze the causes of churn?

A comprehensive approach is used to analyze the causes of churn (user attrition):

1. Data collection:

   • Analyze user behavior: usage frequency, interaction depth, time since registration.
   • Use surveys and feedback to identify reasons for departure.

2. Segmentation:

   • Divide users into segments (by usage time, activity, demographics) to understand where churn is higher.

3. Cohort analysis:

   • Track the behavior of groups of users who registered at the same time to identify patterns.

4. Funnel analysis:

   • Determine at which stage users stop using the product.

5. Identifying causes:

   • Technical issues (bugs, errors).
   • Lack of product value.
   • High cost.
   • Poor user experience.

6. Experiments:

   • Implement changes and monitor their impact on retention.

For example, if users do not perform any actions after registration, the interface might be complex or non-intuitive. In such cases, improving onboarding is advisable.

Thus, analyzing the causes of churn helps focus efforts on product improvement and user retention.