What is Opportunity Solution Tree?

Opportunity Solution Tree is a visual tool for structuring the process of exploring and validating hypotheses in product development. It helps teams systematically investigate opportunities that can lead to achieving the product goal and link them to specific solutions.

The tree consists of several levels:

• Outcome — what you want to achieve.
• Opportunities — problems or user needs that can be addressed.
• Solutions — specific ideas or features that can realize the opportunities.
• Experiments — ways to test solutions.

This approach helps avoid focusing on a single solution and encourages considering multiple options, increasing the chances of finding an effective product development path.