What is OKR and how to link it to the roadmap?

OKR (Objectives and Key Results) is a goal-setting method that helps focus the team on achieving specific, measurable results. An Objective is a qualitative, inspiring description of what needs to be achieved. Key Results are specific metrics used to evaluate the achievement of the objective.

The linkage of OKRs to the roadmap is through the alignment of tasks and initiatives that lead to the achievement of key results. A roadmap is a plan for the development of a product or project over time, where each feature or task should support one or more OKR key results.

Example:

• Objective: Increase user engagement
• Key Results:
  • Increase average session duration by 20%
  • Increase active users by 15%

Tasks that influence these metrics are included in the roadmap, such as developing new features, improving UX, and optimizing performance. Thus, OKRs set the strategic direction, and the roadmap is the tactical plan for its implementation.