How do you divide users into personas?

User segmentation into personas (characters, user personas) is a method of dividing the audience into groups with similar characteristics, needs, and behaviors. It helps better understand the target audience and create products tailored to specific user types.

To create personas, typically:

1. Collect data about users (surveys, interviews, behavior analytics).
2. Identify key characteristics: demographics, goals, motivations, problems.
3. Develop several typical user profiles with names, descriptions, and usage scenarios.

For example, for a fitness app, personas might include: "Busy Professional," "New to Sports," "Experienced Athlete" — each with different goals and needs.