What is Power User Curve (L7)?

Power User Curve (L7) is a metric or model that describes the behavior and influence of the most active and advanced users of a product (power users). Usually, such users make up a small percentage of the total user base but generate a significant portion of activity, engagement, or revenue.

"L7" can denote a level or category of users with a very high level of engagement or skills with the product.

The Power User Curve helps understand the distribution of user activity, identify key users to focus on when developing the product, and optimize the user experience for maximum effect.

Example of application: by analyzing the Power User Curve, a product team can determine that 10% of users (power users) account for 70% of activity, and focus efforts on retaining and developing this group.