What is growth hacking?

Growth hacking is an approach to marketing and product development focused on rapid and efficient growth of the user base with minimal costs. Unlike traditional marketing, growth hacking uses creative, experimental, and technical methods, often relying on analytics and automation to quickly test hypotheses and scale successful solutions.

An example of growth hacking could be viral distribution through referral programs, optimizing onboarding processes to increase conversion, or using A/B testing to improve user retention.