What are engagement loops?

Engagement loops are cycles of user interaction with a product that encourage them to return and actively use the service. Usually, this is a sequence of actions that leads to a reward or a new stimulus, prompting the user to start the cycle again.

Example: in a mobile game, a user completes a task, receives a reward that unlocks new features or levels, motivating them to go through the next cycle of tasks. Such loops help increase retention and engagement.