What is path analysis?

Path analysis is an analytical method that allows studying the sequence of user actions within a product or on a website. It helps understand which paths users most frequently take, where they stop or leave.

For example, in an online store, path analysis will show how users move from the homepage to the product category, then to a specific product, and finally to checkout. This helps identify bottlenecks in the sales funnel and improve the user experience.

In product analytics, path analysis is often used to optimize the interface, increase conversion rates, and understand audience behavior.