What is sponsor management?

Sponsor management is the process of managing project sponsors, who are key stakeholders providing support, resources, and decision-making for the successful implementation of the project.

Within sponsor management, it is important to:

• Identify and engage sponsors early in the project.
• Maintain regular communication with them, inform about progress and emerging risks.
• Support them in resolving critical issues and conflicts.
• Manage sponsors' expectations to be realistic and aligned with the team's capabilities.

Effective sponsor management helps ensure the necessary resources and support, significantly increasing the chances of project success.