CRM термині дегеніміз не және ол бизнес-процестерде қалай пайдаланылады?

CRM (Customer Relationship Management) is a system for managing relationships with customers. It helps businesses organize, automate, and synchronize sales, marketing, customer service, and technical support processes.

Main tasks of CRM:

• Storing information about customers and interaction history.
• Automating sales processes and marketing campaigns.
• Data analysis to improve service and increase loyalty.

For example, in an online store, CRM allows tracking customer orders, sending personalized offers, and quickly responding to support requests, which improves service quality and increases sales.