Tell us about the most vivid case at your current job.

One of the most notable cases at my current job was a project analyzing user behavior on the website to improve conversion rates.

The task was to identify bottlenecks in the sales funnel and suggest interface changes.

To do this, I:

• Collected and processed data from various sources (Google Analytics, CRM, databases).
• Created user segmentation based on behavior.
• Conducted A/B testing of several change options.

As a result, we managed to increase the conversion rate by 15%, which positively impacted the company's revenue and confirmed the effectiveness of the analytical approach.