How do you assess the current state of the brand book — what do you like, what do you not?

The evaluation of a brand book typically includes several aspects:

• Pros:

  • Clear and consistent visual identity that helps brand recognition.
  • Well-chosen color palette and typography that match the target audience.
  • Presence of adaptive and flexible elements for different platforms.

• Cons:

  • Possible excessive complexity or overload of elements, making it difficult to apply.
  • Insufficient documentation for use in non-standard situations.
  • Lack of examples or templates for new formats.

It is important that the brand book is not only visually appealing but also a convenient tool for designers and developers, ensuring uniformity and ease of implementation.