The stickiness ratio is a metric that shows how regularly users return to a product or service. It is usually calculated as the ratio of DAU (Daily Active Users) to MAU (Monthly Active Users).

Formula:

Stickiness ratio = DAU / MAU

If the value is close to 1 (or 100%), it means users actively and frequently use the product. If it is low, users visit rarely and irregularly. This metric helps assess audience engagement and loyalty.

Eelmine Edasi