Mis on SSP ja DSP?

SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are key components of the programmatic advertising ecosystem.

• SSP (Supply-Side Platform): a platform for owners of ad spaces (publishers), which helps them manage and sell ad spaces (impressions) on their websites or apps. SSP automates the process of offering ad spaces in real-time auctions, maximizing publisher revenue.

• DSP (Demand-Side Platform): a platform for advertisers and agencies, allowing them to automatically purchase ad impressions across various platforms through real-time auctions. DSP analyzes user data and selects the most relevant impressions for ad display.

Thus, SSP and DSP interact through ad exchanges, ensuring an efficient and automated process of buying and selling ads, using data and machine learning algorithms for targeting and campaign optimization.