Թափուր տեղի մասին
You’ll turn marketing data from multiple sources into insights, dashboards, and automated workflows. The role focuses on marketing measurement, lightweight data engineering, and automation rather than campaign execution.
About the company and product
The team is building the measurement and automation foundation for marketing at a new bank in Mexico.
Tasks
- Build TV attribution models, including uplift, time-series, and conversion windows
- Integrate offline and online media spend with conversion data
- Analyse incremental media impact, saturation effects, and A/B test results