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Retention triangle is an analytical model used to analyze user retention in a product.

It represents a triangle where each side reflects key retention indicators:

• User activity (e.g., DAU — daily active users)
• Usage frequency (how often the user returns)
• Session duration (time spent in the product)

By analyzing these three parameters together, one can understand how effectively the product retains users, identify bottlenecks and growth points to improve user experience and increase loyalty.