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Event taxonomy is a systematic classification of events that occur within a product or system. It helps structure and standardize data collection for analytics.

The main goals of event taxonomy:

  • Define a unified vocabulary of events and their attributes.
  • Ensure consistency in naming and data structure.
  • Simplify user behavior analysis and work with metrics.

For example, in an online store, event taxonomy may include events like: ProductViewed, AddToCart, PurchaseCompleted, with a set of parameters for each (product ID, price, quantity, etc.).

A well-thought-out event taxonomy facilitates communication between teams and improves the quality of analytics.