Kuidas mõõdaksite Stories edu sotsiaalmeedias?

To measure the success of Stories on social media, several key metrics can be used:

• Number of views (Impressions) — how many users have viewed the Story.
• Engagement — reactions, responses, shares of Stories.
• Average viewing time — how long users watch Stories.
• Conversion — clicks on links or actions taken from Stories.
• Retention — how many users return to view new Stories.

Analyzing these indicators will help understand how interesting Stories are to the audience and whether they achieve the set goals, such as increasing brand awareness or boosting sales.