Kuidas kasutada lost-deal intervjuusid?

Lost-deal interviews are interviews with clients who chose a competitor instead of your product. They are used to understand the reasons for rejection and to improve the product or strategy.

How to use:

• Contact the client politely and ask them to allocate time for an interview.
• Ask open questions about the reasons for choosing the competitor, expectations, and experience.
• Analyze the collected data to identify weaknesses in your product, communication issues, or pricing problems.
• Use these insights to adjust your product strategy, marketing, and sales.

This approach helps not only to understand competitors but also to improve your offering, increase competitiveness, and reduce customer churn.